In this episode of the Built By Me Podcast, we sit down with Bernie, the head of partnerships at 1SEO, a specialized marketing agency dedicated to service-based businesses. Bernie takes us deep into the world of Search Engine Optimization (SEO), sharing invaluable insights on how businesses can boost their organic online visibility and drive more qualified traffic.

Here's what we cover:

• The Power of SEO: Bernie explains why appearing in the top three organic search results on Google is crucial for any service-based business looking to attract more clients and maintain a strong online presence.
• Intent-Based Keywords: Learn how to identify and target the right keywords that align with your potential customers' search intent, leading to higher conversion rates and better user engagement.
• Pay-Per-Click (PPC) Strategies: Bernie breaks down the essentials of PPC campaigns and how they complement a robust SEO strategy to maximize your business’s online exposure.
• Building a Winning SEO Strategy: From on-page optimization to link-building tactics, Bernie covers the core components of a successful SEO strategy, giving you a roadmap to elevate your business’s digital marketing efforts.

Whether you’re just starting your journey in digital marketing or looking to refine your existing strategy, this episode is packed with practical advice and actionable tips to help you succeed online.

Tune in to gain insights from an SEO expert and learn how to dominate your market by leveraging the power of search engines!

Listen now on Spotify, Apple Music, and YouTube!