Built By Me Podcast
Welcome to the Built By Me Podcast! Get ready for a journey into the heart of entrepreneurship as we explore the stories behind successful businesses. Join us every other week as we delve into personal journeys, share tangible tips, and uncover the secrets to success.
Our goal? To leave you feeling inspired and connected, as if you've known our guests and their businesses for years. Get ready for real talk, real stories, and real growth as we bring you closer to the world of entrepreneurship.
Built By Me Podcast
How to Build a Customer Loyalty Program that Works | Lia Grimberg on Personalization & Retention
In this episode of Built By Me, we welcome Lia Grimberg, founder of Radicle Loyalty, who shares her expert insights into creating effective and engaging loyalty programs. With a career spanning over 20 years working with Canada’s top brands like PC Optimum, Air Miles, and Hudson’s Bay, Lia dives into how businesses—big or small—can leverage loyalty programs to drive growth and foster lasting customer relationships.
Lia discusses how to make loyalty programs truly valuable without overwhelming customers, why data-driven personalization is key, and how to design perks that resonate. Whether you’re starting fresh or refreshing an old loyalty program, Lia’s insights provide actionable steps to align loyalty with your business goals.
Key Topics Covered:
- Crafting loyalty programs that balance personalization with privacy
- Non-monetary perks that make loyalty accessible for small businesses
- The difference between "cool" and "creepy" in customer data use
- Practical metrics to measure program success and improve customer retention
Connect with Lia Grimberg:
- LinkedIn: Lia Grimberg
- Radicle Loyalty: Radicle Loyalty on LinkedIn
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