Built By Me Podcast
Welcome to the Built By Me Podcast! Get ready for a journey into the heart of entrepreneurship as we explore the stories behind successful businesses. Join us every other week as we delve into personal journeys, share tangible tips, and uncover the secrets to success.
Our goal? To leave you feeling inspired and connected, as if you've known our guests and their businesses for years. Get ready for real talk, real stories, and real growth as we bring you closer to the world of entrepreneurship.
Built By Me Podcast
How to Build Real Loyalty with Emotional Connection | Built By Me Podcast Ep 3 Hans Laroche
In this episode of the Built By Me Podcast, we're joined by Hans Laroche, one of Canada’s top experts in relationship marketing and loyalty. With 35+ years of experience advising brands like Air Miles, Nespresso, Metro, and Loblaws, Hans shares hard truths and fresh strategies for creating loyalty that actually lasts.
We dig into:
- The evolution of loyalty: From points to personalized experiences
- The biggest mistake brands make when building loyalty programs
- How to use data to create emotional connections
- Why Canadian brands are behind — and how they can catch up
- The future of loyalty: social engagement, mobile-first design, and AI-driven personalization
📌 Chapters:
00:00 – Intro & Guest Welcome
01:45 – The Evolution of Relationship Marketing
03:00 – Common Loyalty Mistakes
05:20 – Emotional Connection Over Points
09:00 – Surprise & Delight: Loyalty That Doesn’t Feel Like Selling
12:30 – Why Seamless Mobile Experience Wins
16:30 – Data-Driven Personalization
20:00 – AI in Loyalty: What You Need to Know
24:30 – Is Storytelling Overrated?
38:23 – The Future of Jobs in AI-Driven Marketing
Brought to you by: DataCandy — the all-in-one loyalty and gift card platform helping brands grow smarter.
🎧 Listen on Spotify, Apple Podcasts, or YouTube.